“We Only Know Oats.”

This is the bold claim on my oat milk carton I noticed this morning - and it got me thinking.

“We don’t know anything about almonds or soy or cute farm animals.” - Since 1990, the founder of this oat milk brand has been laser-focused on one mission: Creating the most incredible oat-based alternative to milk. Since then, it has been the SOLE focus. (I imagine they are doing well as they last for more than three decades)

This humble, clear, and quietly confident statement reminded me of our work.

In a world that celebrates multitasking and constant reinvention, 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘄𝗲 𝗰𝗵𝗼𝘀𝗲 𝘁𝗼 𝗴𝗼 𝗱𝗲𝗲𝗽 𝗼𝗻 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝗶𝗻𝘀𝘁𝗲𝗮𝗱? Give that one thing our full, unwavering commitment—day after day, year after year?

✨ If you have a client-facing role: What’s your irreplaceable superpower?
Are you remarkably detail-oriented? Brilliant at creating a joyful vibe? Utterly calm under pressure?

✨ If you run a retail business: What’s the one product you’re proud to say is the best in your category?

✨ If you lead a boutique hotel: What’s your signature experience that no one else can replicate? Maybe it’s a 100% natural-based menu. Maybe it’s rooms built with fully recycled materials. Maybe it’s the all-time-on unexpected personal touch.

What is that one thing that is truly uniquely yours, and you can claim it proudly that - 𝗪𝗲 𝗼𝗻𝗹𝘆 𝗸𝗻𝗼𝘄 ____(𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁)?