23/11/2023
Episode 2: The Data Behind Customer Loyalty, with Teodora Filipovic
In this dynamic second interview, Gogo Cheng, Founder of Gogo Cheng Consulting, welcomes Teodora Filipovic, Chief of Staff at Proximity Insight. Gogo lauds Teodora’s extensive luxury retail experience, notably in clienteling, and highlights her role in pioneering Burberry’s private client global business.
Teodora shares her journey from UK retail management studies to a 20-year career in luxury retail, expressing pride in achieving work-life balance. The conversation touches on Teodora’s experiences with high-net-worth clients at Burberry and her transition to technology with Proximity Insight.
They explore customer loyalty, discussing the “lifetime value” concept and the role of technology in enhancing human interactions. Teodora emphasizes the need for technology driven by humanization, introducing Proximity Insight’s Retail Super App.
Teodora stresses the importance of curating memorable human interactions, linking technology to great people experiences for fostering customer loyalty.
