“Should I leave my corporate job and become an entrepreneur?” This is a question my coaching clients often ask. It has many facets, and I am sharing some personal perspectives on those with you.
๐ญ ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ฟ๐ฒ๐ฎ๐๐ผ๐ป ๐ณ๐ผ๐ฟ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐ฎ๐ป ๐ฒ๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ? Is there a belief and purpose that drives you beyond personal gain? For me, the establishment of GC Consulting was motivated by a desire to foster a global customer-centric community that is passionate about cultivating returning customers. This larger purpose not only serves as a powerful motivator during tough times or when the market is less responsive than desired, but also brings a sense of fulfilment and personal growth, reminding me that my work is about something bigger than just me.
๐ญ ๐๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฎ๐ป ๐ฎ๐น๐ถ๐ด๐ป๐บ๐ฒ๐ป๐ ๐ผ๐ณ ๐๐ผ๐๐ฟ ๐ฝ๐ฎ๐๐๐ถ๐ผ๐ป, ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ, ๐ฎ๐ป๐ฑ ๐ฎ๐ป ๐ฎ๐ฐ๐ฐ๐ฒ๐๐๐ถ๐ฏ๐น๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐’๐ ๐ป๐ฒ๐ฒ๐ฑ/๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ? Imagine your passion is pastry making, and you excel at creating sleek gifting-style cookies. Research and determine whether there is a market demand that craves your unique creations. The alignment of these three elements is not just a business opportunity, but a solid foundation for a successful venture.
๐ญ ๐๐ฟ๐ฒ ๐๐ผ๐ ๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐บ๐ถ๐๐๐ถ๐ผ๐ป? As Daniel Priestley said, ” You get what you pitch for, and you are always pitching.” In order to find our potential customers, we have to first share with the world who we are, what we stand for, and what “problems” we help solve. I used to post once a year on Linked In during my corporate years, and nowadays, I show up here on at least a weekly basis. Find your preferred channel and tools to present yourself and your work to the world – this could be LinkedIn (for those more comfortable writing just like me), Instagram (for the more visual and artistic ones) or YouTube (if you have a talent in front of the camera).
๐ญ ๐๐ผ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ป๐ฒ๐๐๐ผ๐ฟ๐ธ? For entrepreneurs, our network is our net worth. You will need a lot of support along the journey, so having a community of people who share similar values with you, who are willing to promote you, become your customers, give you advice, cheer for you, or offer a shoulder to cry on… is going to be extremely important.
To my fellow friends who have undertaken the journey from corporate to entrepreneur, I’d love to know what you would add to the list ๐ซ !
