Through my consultancy work, Iโve helped multiple luxury retailers improve conversion rates by focusing on one essential skill that sets the best performers apart:
๐ง๐ต๐ฒ ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐ผ ๐ด๐ฎ๐๐ด๐ฒ ๐ถ๐ป๐๐ฒ๐ฟ๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐ฎ๐ฑ๐ฑ ๐๐ฎ๐น๐๐ฒ โ ๐ถ๐ป๐๐๐ฒ๐ฎ๐ฑ ๐ผ๐ณ ๐ฝ๐๐๐ต๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐ฎ ๐๐ฎ๐น๐ฒ.
Here is how:
๐ Read subtle customer cues and respond with intention:
โ Where do their eyes linger?
โ What do they touch?
โ Where does their body language pause?
Then, instead of launching into a sales pitch, provide valuable engagements:
๐ Share a craftsmanship story that brings the item to life.
๐๏ธ Highlight exclusivityโwhether itโs a rare design, limited availability, or a unique element.
๐ Offer a thoughtful styling tip based on what the client is admiring.
โจ Itโs about inspiring, not selling. โจ
When clients feel seen and engaged, there is a much higher chance of conversion.
