How Jacquemus Stands Out from the Luxury Crowds on Avenue Montaigne

One of the constant challenges luxury brands face is balancing the creation of desirability with providing personalised attention while avoiding customer frustration during queues. On my recent visit to Paris, queues were given at top luxury players like Louis Vuitton, Hermès, Christian Dior Couture, and CHANEL. However, my experience at the JACQUEMUS store on Avenue Montaigne stood out and left a lasting impression.

What sets JACQUEMUS apart is their understanding of the power of small gestures in enhancing customer experience. Rather than merely managing the queue, they transformed it into an opportunity to demonstrate their commitment to customer care. Staff members actively engaged with waiting customers, checking in how we were, offering branded refreshments and umbrellas (as it was a hot and sunny day), and regularly updating us on the approximate waiting time. These small yet powerful actions made the wait a lot more pleasant, turning a potential inconvenience into a delightful part of the visit.

JACQUEMUS’s approach is a brilliant example of customer-centricity. It anticipates and exceeds customer expectations at every touchpoint, including the queuing experience.

Sometimes, the small, thoughtful human touches make the most significant difference.