Upcoming Events
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The Art and Science of Clienteling Online Workshop
Date TBC.
Join us for an exclusive online workshop blending two decades of luxury industry expertise with cutting-edge communication strategies. Learn to create memorable experiences and cultivate loyalty with high-net-worth individuals.
Explore the power of holistic luxury personal branding and effective communication with the Process Communication Model (PCM). Ideal for professionals in HNWI-oriented industries such as hospitality, luxury yachting, private clubs, fashion e-commerce, and luxury retail.
WORKSHOP DESCRIPTION
"The Art of Clienteling" is crafted from my two decades of experience in the luxury industry,
cultivating loyalty with HNWIs for prestigious brands like Louis Vuitton, Burberry, Farfetch,
and DFS, among others. This track record showcases my expertise in creating emotional
connections and crafting memorable experiences for luxury clientele. The key topics under
"The Art of Clienteling" include:
· Decoding Customer Loyalty
· The Art of Holistic Luxury Personal Branding
· The Foundation of Clienteling
· The Relationship Intimacy Circles
· The Art of Hosting
The "Science" of Clienteling is backed by the "Human-Interaction-Decoder"—the Process
Communication Model (PCM)—to implement data-driven customer loyalty strategies and
apply the most relevant communication styles. This ensures that every interaction with your
customer is both strategic and deeply human. The key topics under "The Science of
Clienteling" include:
· Decoding Effective Communication
· The Language of Perception
· Developing Your Communication Muscles
· The Science of Hosting
· Understanding Motivations and Conflicts
Our consulting clientele spans hospitality, luxury yachting, private membership clubs, fashion
e-commerce, and luxury shopping destinations. We will be showcasing best practices across
different facets of HNWIs' lifestyle in our workshop.
Past Events
Mastering the Art of Clienteling: Séverine Reymond's Perspective
Host: Gogo Cheng
Guest: Séverine Reymond
We had an engaging discussion with guest speaker Séverine Reymond, diving into the foundations of building a scalable business. Participants discovered invaluable insights on the consistent vs unique luxury market challenges observed by Séverine and Gogo in Europe and Asia, highlighting the importance of clienteling. Séverine and Gogo shared their perspectives on what clienteling means and how to apply it daily to transform one-time customers into loyal advocates. They also revealed best practices from their decades of experience in the luxury industry.
Listen below to Séverine and Gogo Cheng in the inaugural GC Community podcast on "In Pursuit of Customer Loyalty: The Art of Clienteling." Debunking myths and sharing strategies from luxury branding, learn to pioneer personalized experiences and utilize digital tools for lasting engagement and retention. Don't miss out on practical advice and fresh perspectives!
Séverine Reymond
Founder & CEO of S, a Paris-based consulting agency specializing in Private Client Experience Management, Creative Styling Advisory, and Personal Branding. Offering bespoke solutions tailored to luxury corporate companies and individual customers alike, S leverages extensive expertise to elevate client experiences and cultivate unique personal styles.
Meet Séverine, a seasoned professional with over 20 years of experience in Luxury. Having held pivotal roles at renowned establishments like Louis Vuitton and 24S.com LVMH, Séverine brings extensive expertise in Retail Excellence, Omnichannel Client Development, and Client Experience Management. In 2022, she founded a Paris-based consulting agency specializing in Omnichannel Clienteling and Private Client Experience Management, collaborating with leading brands in luxury fashion, jewelry, and hospitality. Séverine also serves as a Personal Stylist, assisting private HNWI clients in building their personal image and branding. Join Séverine and our expert panel as we explore customer loyalty insights derived from her rich background. Don't miss this chance to enhance your customer relationships and drive long-term loyalty.