In this episode of "In Pursuit of Customer Loyalty: In Conversation Series," Gogo Cheng is joined by Bouna Choe, a veteran in the fashion industry with over 20 years of luxury experience. Bouna's expertise lies in omnichannel luxury, with a focus on personal styling for ultra high-net-worth individuals. The episode delves into Bouna's journey from owning clothing stores to becoming a Fashion Tech Senior Global Executive. Bouna emphasizes the importance of customer loyalty as being the go-to person for clients, earning their trust and becoming invested in their lives. She shares insights on curating memorable human interactions, tailoring working styles to clients, and the significance of honesty, authenticity, and discretion in client relationships.